AVANCER is a French word meaning to ADVANCE or GO FORWARD

Who we are

AVANCER is a French word meaning to ADVANCE or GO FORWARD. This is exactly what we at Sladden & Milne did in January of 2001 when we introduced the AVANCER range of Diamond products into the South African market.

We have since grown from strength to strength and have on the way become market leaders in most of the markets we sell in to. This was achieved by pure dedication, hard work, service excellence and continuously offering our customers the best products at the most competitive prices. Whatever the type of environment, whatever the application, we are able to deliver the goods and support in partnership with our dedicated, trusted customers, wherever they are.

We truly offer high quality, cost effective products that offer total peace of mind.Thus ensuring that we have built up a loyal following of customers who know that we care for their everyday Diamond products and are just a phone call away if needed. We welcome all new customers, whilst at the same time thanking our existing clients for their continued support, loyalty and feedback, after all “Our success is your success”.


To be the preferred supplier, to all our customers, current and prospective, with regards there diamond product needs and requirements.

We will, with integrity, supply our customers, current and prospective, with cost effective, superior quality diamond products, which will offer all our customers the best value product for their money. We will show loyalty towards all our customers, current and prospective, by being service orientated and leaders/innovators in technology within the diamond product industry.

Our products


Tiling tools


Core Drilling


TCT & Abrasives

Power Tools

Granite polishing

Granite cutting

Sandstone Cutting